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In 2007, Google declared a marketing campaign against paid out one-way links that transfer PageRank.[29] On June fifteen, 2009, Google disclosed they experienced taken steps to mitigate the results of PageRank sculpting by use of your nofollow attribute on hyperlinks. Matt Cutts, a effectively-recognized software package engineer at Google, introduced that Google Bot would not take care of nofollowed inbound links in the same way, to prevent Website positioning assistance providers from working with nofollow for PageRank sculpting.
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